Asian Markets

Asia is one of the most diverse and opportunity-rich regions in the modeling world. From the fast-paced energy of Tokyo and Seoul to the growing commercial hubs of Bangkok, Shanghai, and Singapore, Asia’s markets offer unique opportunities — but each comes with its own rules, expectations, and challenges.

The Asia Market Guide is the most detailed and expansive resource available for models and mother agents looking to navigate these markets with confidence. Covering every major country in the region, this guide goes far beyond surface-level overviews to give you the clarity and insight you need before stepping on a plane.

Why Asia Matters in the Modeling Industry

Asia has long been a proving ground for new faces and a consistent income market for working models. Agencies rely on the region for steady bookings in fashion, beauty, and e-commerce — and many models build their first strong portfolios here.

But with opportunity comes complexity. Every country in Asia has its own visa rules, commission structures, agency practices, and cultural norms. Without the right preparation, models risk confusion, misunderstandings, or costly mistakes.

This guide eliminates those risks by giving you a complete, honest roadmap.

Who This Guide Is For

New Faces preparing for their first international placement in Asia.
Working Models exploring back-to-back contracts and multi-market experiences.
Mother Agents & Agencies who want a trusted, all-in-one resource to better prepare talent for placements in Asia.

Markets Covered

This resource spans every major hub in Asia, including (but not limited to):

Tokyo
Seoul
Shanghai
Hong Kong
Taipei
Bangkok
Singapore

No matter where your path takes you, this guide provides clear expectations and tools for success.

If you are looking for individual market guides and not the collection, please click HERE.

What’s Inside the Asia Market Guide

The most comprehensive resource of its kind, the guide includes:

Market-by-Market Breakdowns – expectations, client preferences, contract terms, and commission structures for each major Asian city.
Visas, Taxes & Insurance – step-by-step guidance on paperwork and legal requirements specific to each country.
Living Abroad – insights on housing, transportation, nutrition, healthcare, and adjusting to cultural norms.
Work Life – what to expect at castings, how agencies operate, and the rhythm of day-to-day modeling in Asia.
Strategic Planning – tips for building back-to-back contracts across multiple Asian markets.

Why This Guide Stands Out

Unlike single-country guides, the Asia Market Guide covers the entire region in one comprehensive resource. It’s incredibly detailed, built from years of industry experience, and designed to answer the questions models often don’t even know to ask before traveling.

By the end of this guide, you’ll have the clarity and confidence to: